Our ongoing collaboration with DeFacto has developed over the years across numerous store locations, formats and scales within a growing retail network.

Rather than approaching each store as an isolated project, the work focuses on translating a consistent brand and retail framework into different architectural contexts. Store planning, circulation, product zoning, fitting rooms, cash desks, façades and display systems are adapted to the specific requirements of each site while maintaining continuity across the wider store network.

Alongside individual store projects, the collaboration has included the development of new typologies, spatial standards, fixture adaptations and technical solutions responding to changing operational and commercial needs.

Front view of the DeFacto clothing store in a mall, with mannequins and clothing displays inside.
A lingerie store display with various bras, underwear, and pajamas, decorated with pink floral accents and a sign that says 'Fall in Love'.
Empty clothing store with mannequins wearing sweaters and pants, racks of clothing, and a potted plant in the background.
Exterior of a DeFacto retail store with large glass windows and black and white signage, situated inside a shopping mall with escalators visible in the foreground.
Entrance of a clothing store named DeFacto with mannequins displaying casual clothing. Signage indicates sections for women, men, and kids.
Clothing store interior with mannequins and racks of children's and women's apparel, modern lighting, and a decorative cloud-themed wall in the background.
Storefront of DeFacto clothing store with large glass windows displaying interior clothing displays, illuminated signs in English and Arabic, and some greenery outside the entrance.
Exterior view of a DeFacto retail store in a shopping mall, with mannequins and clothing displays visible inside, large glass windows, and stylish archway entrances.
Clothing store labeled DeFacto with mannequins displaying women's and children's apparel inside a shopping mall.
Inside a clothing store with racks of apparel, handbags, mannequins, and a lit sign that reads 'DeFacto' in the background.
Inside a clothing store with racks of various apparel, mannequins dressed in casual clothes, and shoppers browsing merchandise.
Front view of a clothing store window display with mannequins dressed in red, black, beige, and denim clothing, inside the store are racks of clothes; there's a large artificial flower decoration with red and pink flowers near the window.
Clothing store display with racks of folded and hanging clothes, including sweaters, shirts, and pants, with red sale signs indicating 15% off.

DeFacto Stores

Store Design & Development

Multiple Locations

Ongoing Collaboration

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